01
Trade Shows & Exhibitions
For teams investing heavily in booth space, staffing, demos, travel, and face-to-face selling—and expecting more than a list of scanned badges at the end.
- Booth teams
- Exhibitors
- Demos
- Lead qualification
Use cases
Built for teams that sell where the conversation matters.
ShowGuidance is designed for high-value event selling—where one meaningful conversation can create a real opportunity, and losing the context can mean losing the sale.
A good fit when…
- One qualified conversation can be worth a meaningful sale
- Salespeople need more than contact information
- Follow-up speed and context matter
- Event teams want to know who deserves attention first
- Leadership wants more than raw lead counts
Four environments. One common sales problem.
The event may look different, but the challenge is the same: create engagement, capture what matters, identify the strongest opportunities, and make sure the next sales action happens.
02
Consumer Shows
For brands and sellers meeting consumers in person where purchases are considered, high-value, or relationship-driven—not just quick retail transactions.
- Hunting & fishing
- RV & marine
- Powersports
- Travel & outfitters
03
Field Events & Conferences
For sales conversations that happen in meeting areas, demos, receptions, hospitality events, training sessions, conferences, or anywhere prospects are gathered in person.
- Conferences
- Roadshows
- Customer events
- Field selling
04
Complex Sales Teams
For organizations where a salesperson needs to understand need, fit, influence, timing, and next steps before deciding where to spend valuable follow-up time.
- Longer sales cycles
- Multiple stakeholders
- High-value opportunities
Get more value from the conversations you paid to create.
Trade shows are expensive. Booth space, travel, staffing, equipment, sponsorships, and demos all exist to create conversations that can move business forward.
A busy booth is activity. Pipeline is an outcome.
- Engage attendees with branded Experiences
- Capture useful sales context alongside the contact
- Separate high-priority prospects from casual visitors
- Preserve the notes and qualification behind the conversation
- Move follow-up into the sales process faster
Consumer does not mean low-value.
At many consumer shows, visitors are comparing expensive products, planning significant purchases, researching trips, or building a relationship before they are ready to buy. The same principles apply: understand intent, preserve context, and know who deserves the next conversation.
Your best conversation may not happen inside a booth.
Sales opportunities happen in hallways, demo areas, hospitality suites, receptions, conference sessions, customer events, and scheduled meetings. The capture workflow needs to go where the seller goes.
- Use the same qualification approach across the event
- Keep account and conversation context together
- Preserve notes while the interaction is still fresh
- Avoid relying on memory after the event
ShowGuidance is most valuable when three things are true.
01
The conversation has value
One good interaction can lead to a meaningful sale, relationship, or opportunity.
02
Context changes the follow-up
Knowing what was discussed, why they care, and where they are in the buying process matters.
03
Timing matters
The team benefits from acting while the prospect still remembers the conversation and the event is still fresh.
- Manufacturing & Industrial
- Aerospace & Defense
- Technology
- Professional Services
- Hunting & Fishing
- RV & Marine
- Powersports
- High-value Recreation
If losing the details of a good conversation would hurt the sale, ShowGuidance belongs in the discussion.
The goal is not to capture every person equally. It is to help the team understand what happened, recognize the strongest buying signals, and give the right opportunities the attention they deserve.
Bring better context out of your next event.
Tell us how your team sells at events and we can show you how ShowGuidance fits the workflow.