High-value event selling
Turn event conversations into sales action.
ShowGuidance helps event sales teams capture what matters, understand buying intent, prioritize the right opportunities, and act while the conversation is still fresh.
Built for trade shows, exhibitions, conferences, consumer shows, and other high-value sales events.
Capturing a contact is not the same as capturing an opportunity.
A badge scan, business card, or form submission tells you who stopped by. It doesn’t tell you what they need, how serious they are, what was discussed, who should follow up, or what should happen next. That context is where the sales opportunity lives.
What most systems capture
- Name
- Company
- Phone
What sales actually needs
- Need
- Interest
- Intent
- Influence
- Timing
- Next step
From booth conversation to sales execution.
- 01
Engage
Create experiences that give attendees a reason to stop and participate.
- 02
Capture
Collect the person and the context behind the interaction.
- 03
Understand
Preserve discovery, interests, notes, and qualification information.
- 04
Prioritize
Identify who is worth pursuing now and who should stay engaged.
- 05
Act
Give your team the context to follow up quickly and consistently.
- 06
Measure
See what the event generated beyond raw lead volume.
Keep the conversation human.
A busy event floor is not the place for a salesperson to fight through a long form. Capture what matters without turning the interaction into data entry.
Technology should support the conversation, not become the conversation.
Know who deserves attention first.
Focus the team on the people showing the strongest combination of fit, need, intent, influence, and timing.
High Priority
- Clear need
- Relevant interest
- Meaningful buying signals
- Decision influence
- Near-term opportunity
Keep Engaged
- Relevant contact
- Interest captured
- No immediate buying motion
- Worth retaining for future follow-up
Give attendees a reason to engage—and come back.
ShowGuidance Experiences help your team create branded engagement around the event—giving attendees a reason to stop, participate, return, and keep the conversation going.
- Giveaways & Drawings
- Branded Experiences
- Re-engage Attendees
- More Sales Conversations
Move from event activity to sales action faster.
Keep notes, interests, qualification, ownership, and next-step context connected so the team can move forward with more than a name on a list.
- Send product information
- Schedule follow-up call
- Assign to salesperson
- Add to CRM
A busy booth is activity. Pipeline is an outcome.
See what happened at the event, what mattered, and what deserves attention next.
Different industries. Same opportunity.
For organizations where one good conversation can lead to a meaningful sale—and missing the follow-up can mean losing it.
Business Sales
- Manufacturing & Industrial
- Aerospace & Defense
- Technology
- Professional Services
- Equipment & Machinery
Consumer Sales
- Hunting & Fishing
- Outfitters & Travel
- RV & Marine
- Powersports
- High-value Recreation
Don’t let your best event conversations disappear after the show.
Capture what mattered. Understand the opportunity. Prioritize the people worth pursuing. Help your team act while the conversation is still fresh.
