How ShowGuidance works
From the first interaction to the next sales action.
ShowGuidance helps event teams create engagement, capture meaningful context, understand buying signals, prioritize the right people, and move sales forward while the conversation is still fresh.
Six connected steps. One continuous sales story.
Each stage builds on the one before it, so the context created at the event does not disappear when the conversation ends.
- 01
Engage
Create experiences that give attendees a reason to stop and participate.
- 02
Capture
Collect the person and the context behind the interaction.
- 03
Understand
Preserve discovery, interests, notes, and qualification information.
- 04
Prioritize
Identify who is worth pursuing now and who should stay engaged.
- 05
Act
Give your team the context to follow up quickly and consistently.
- 06
Measure
See what the event generated beyond raw lead volume.
01 Engage
Give the right people a reason to stop.
Branded Experiences create a natural opening for conversation. Giveaways, drawings, and other event interactions help attract participation and create opportunities for attendees to return later.
Engagement creates the opening. Your sales team still owns the conversation.
02 Capture
Capture more than a badge scan.
Record who you met and the context behind the interaction—without turning the event floor into a data-entry exercise.
Technology should support the conversation, not become the conversation.
03 Understand
Preserve what the conversation actually meant.
Discovery responses, interests, notes, timing, decision role, and qualification context stay connected so the next person looking at the account does not have to reconstruct the conversation from memory.
- What problem or need was discussed
- What products, services, or categories matter
- What signals suggest buying intent
- What is still unknown
04 Prioritize
Know who deserves attention first—and why.
Not every person who stops by represents the same opportunity. ShowGuidance helps teams separate strong buying motions from casual interest using the qualification factors that matter to the organization.
High Priority
- Clear business need
- Relevant interest
- Decision influence
- Near-term timing
- Follow-up warranted
Keep Engaged
- Relevant contact
- Interest captured
- No immediate buying motion
- Retain for future follow-up
The goal is not more leads. It is knowing which conversations deserve your team’s time.
05 Act
Move while the conversation is still fresh.
Give the right salesperson the qualification, notes, ownership, and event context needed to continue the conversation quickly and consistently.
- Send relevant product information
- Schedule follow-up discussion
- Confirm sales ownership
- Move CRM-ready context forward
Your team should not have to reconstruct Monday morning what happened Thursday afternoon.
06 Measure
See what the event produced beyond raw lead volume.
Understand event activity, qualification, engagement, and follow-up signals so leadership has a clearer picture of what actually happened.
Keep event intelligence connected to the sales systems you already use.
ShowGuidance is not designed to replace your CRM or entire sales stack. It helps preserve and organize the intelligence created during the event so better context reaches the systems and people that need it.
- Event engagement
- Conversation context
- Qualification & priority
- Sales follow-up
- CRM
- Opportunity & pipeline process
Turn the next event conversation into something your sales team can actually use.
Engage the right people. Capture what matters. Prioritize the opportunities worth pursuing. Move faster while the conversation is still fresh.